Sunday, June 03, 2007

News You Will Not See in the US

I don't know, it just struck me funny. From the UK's Daily Mail:
Channel Five is facing angry protests after it screened a Mormon recruitment advert in the middle of programmes watched by infants.

Under broadcasting regulations, religious advertising is banned during children's programmes and now a broadcasting watchdog is investigating why the channel allowed the religious group to screen the commercial during Milkshake!, a morning show watched by children as young as two.

The commercial, which featured a crucifixion scene, included a phone number to ring for a free DVD outlining Mormon beliefs.

The group, which is formally known as The Church of Jesus Christ of Latter-day Saints and is associated with the practice of multiple marriage, professes not to target its teachings at under-18-year-olds.

But when a ten-year-old boy, acting on behalf of The Mail on Sunday, called the number on Friday and requested a DVD, the operator sent one out to him despite being clearly informed of his age.

The one-minute advert was shown at 9.30am last Saturday, in a break between animated shows Fifi And The Flowertots and Jane And The Dragon. Parents' fury as channel Five screens advert for Mormons in middle of children's show

See the offensive ad HERE (you might need to be running Windows to see this).


Blogger Orin Ryssman said...

The "offensive ad"??? LOL! Goodness gracious...this appears to be a case of looking for offense where none is intended.

OK, personal admission: until a little over 5 years ago I too was a member of the LDS Church (so I know a little more about than most...certainly more than this journalist). Since I am formerly LDS I think it is clear that I departed for a reason...

First off, the crucifixion scene is not graphic, indeed one would be straining to make it out clearly. Also the scene is all of 5 seconds long...out of a minute commercial.

Second, it appears that the journalists in question could not resist dropping the "multiple marriages" line, with it only getting additional explanation later in the story.

And the middle of a program watched by "infants"? Good grief...get a life! Sounds like an honest mistake was made and some parents need to get a life.

Still, I am compelled to admit that LDS, Inc. (as I like to call it at times) has a different approach to communicating their message, and that it is far more similiar to a sales pitch than to a party invitation.

June 05, 2007 7:24 AM  

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