Tuesday, January 03, 2006

Barbie: ABC Update

ABC News reports that the Barbie web site originally had "I don't know" for the third answer, and changed it to "I don't want to say."
"This was just an innocent oversight," says Lauren Bruksch, a spokeswoman for Mattel. As a rule of thumb, Bruksch said, the questionnaires at barbie.com always try to have a neutral answer or nonresponse option. For gender, this third option should have been "I don't want to say," rather than "I don't know." The Web site has since been fixed.

Knight had said CWA would contact Mattel to investigate the matter, but Bruksch said Mattel first heard of the complaint when ABC News called for comment.

So, OK, Concerned Woman for America Bob Knight was not lying about the wording, and I apologize for saying he was. They just used the wrong "DK" wording.

But ... really ... what leaps of logic does it take to conclude from "I don't know" that Mattel is promoting the "homosexual activist agenda?" To even suspect that -- what leap of logic does it take?


Blogger andrea said...

I am not sure what 4-8 year olds are doing on the net answering surveys. How many times do we tell our older kids(or I do at least) that there are all sorts of people out there trying to get information about you(a teen) for no good purpose. Now I don't really suppose that Mattel is full of perverts who want to contact 4-8 year olds and try to meet them or have on-line sex conversations with them. I think this is all part of marketing- you get info on the age and sex of the child- and then with other questions develop a product marketing strategy. I think marketing Barbie is more what we need to worry about-if FOTF had complained about Barbie's image and some of her personas(Catwoman Barbie-don't let your children under 16 see this one!, we would have something to agree about. There is nothing right about Barbie-from her body(why can't she even have normal feet!!) to her clothing to her pretend occupations. I would never let Dr. Barbie take care of pregnant Midge-(this is a real Barbie gift set) and I wouldn't let Teacher Barbie near a school!

January 04, 2006 8:52 AM  

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